Titles and descriptions are CTR levers
Your <title> and meta description are the two lines a searcher reads before deciding whether to click — they’re conversion copy, not an afterthought. The constraints that matter:
| Tag | Limit | Why |
|---|---|---|
<title> | ~60 chars / ~600px | Google truncates by pixel width, not character count |
description | 120–160 chars | Longer gets cut with an ellipsis |
Google measures titles in pixels, so wide characters (W, M, uppercase) eat the budget faster — keep the important keywords near the front so they survive truncation. The live Google preview here mirrors that 60-char cutoff.
Keywords are dead; Open Graph is not
A frequent question: the <meta name="keywords"> tag has been ignored by Google since 2009 and is not a ranking signal — it’s included only as optional internal documentation. What you do need is Open Graph: Facebook, LinkedIn, Slack, and others explicitly read og:title/og:description/og:image, and without them your shared links look broken or pull the wrong content. So skip the keywords obsession and make sure your OG tags are complete.
OG and Twitter cards
The recommended og:image is 1200×630 (1.91:1) — it renders correctly across Facebook, LinkedIn, and Twitter’s large-image card. Twitter-specific tags (twitter:card, twitter:image) take priority on Twitter but fall back to OG, so at minimum set twitter:card to summary_large_image and let OG handle the rest. Always use absolute HTTPS URLs for images — relative paths are the #1 reason a preview shows no image. To preview exactly how a share will look before publishing, pair this with the Open Graph Preview tool.
Avoid duplicates and accidental noindex
Two self-inflicted SEO wounds to check for: duplicate <title> or description tags (often a CMS auto-generates one and you add another) confuse search engines, and a stray <meta name="robots" content="noindex"> will silently drop your page from Google entirely. Inspect the rendered <head> in DevTools to confirm exactly one of each core tag and no accidental noindex.